Business Architecture and Strategy
Stakeholder Engagement
Stakeholders play an essential and collaborative role in sustaining and strengthening the technology ecosystem we inhabit. The strategic success of our transformation from a Telecommunications provider to a Technology Company (TechCo), hinges on how effectively we impact and integrate the entire spectrum of our stakeholders from our own employees to customers, business partners, and the wider community.
Integration with Strategy
Stakeholder engagement is a vital component of the Company’s core strategy, ensuring that our strategic focus creates shared, sustainable value. The creation, implementation, and achievement of our strategic objectives are co-dependent on our stakeholders. Their feedback, needs, and expertise are accounted for in decision-making, ensuring our technological advancements translate into tangible stakeholder value.
Is an ongoing aspiration, which is facilitated through strategic, integrated engagement with business partners and suppliers.
Driving a Smarter Sri Lanka
To achieve a digitally inclusive nation, we actively engage with the Government, regulators, and the community. We collaborate with key governmental and non-governmental partners to deploy large-scale national infrastructure projects like the Lanka Government Network (LGN) and Lanka Government Cloud (LGC), which directly meet the state’s digitalisation needs. At the grassroots level, we incorporate regulatory directives and the government’s policy ambitions, working to bridge the digital divide by expanding infrastructure and implementing a number of targeted projects that drive technology inclusion.
Excellence in Digital Transformation
Our success in supporting digital transformation is heavily influenced by continuous engagement with customers and innovation partners. It hinges on successful collaboration with a broad technology ecosystem, including a number of local and international technology partners. These partnerships enable us to support the digital transformation ambitions of our customers, from enterprises and SMEs, to entrepreneurs and retail consumers. In addition, our work with technology leaders, academia, startups, and industry experts serves to co-create transformative, commercially viable digital solutions that benefit thousands more.
Going Global
Expanding our international footprint requires robust engagement with international business partners, global carriers, and hyperscalers. Through our global business arm, Xyntac, we build strategic alliances with these partners. Our long-term collaboration with international submarine cable consortiums ensures that the Company secures the high-speed global connectivity necessary to attract foreign direct investment and to position Sri Lanka as a regional digital hub.
Making an Intelligent Organisation
Our transition to a future-ready TechCo is anchored in an empowering, transparent relationship with employees and trade unions. Driven by a People-First Transformation Agenda, we engage in consensus-driven dialogue to seamlessly implement structural changes, effectively manage this change, and swiftly resolve workplace issues. This collaborative approach builds on the action of our HR function, which is engaged in continuous reskilling and upskilling programmes to provide career development opportunities and create an agile, digitally-savvy workforce.
Achieving Operational Excellence
Achieving operational excellence is an ongoing aspiration, which is facilitated through strategic, integrated engagement with business partners and suppliers. These partnerships are central to the Company’s efforts to create a transparent, highly efficient, and globally compliant supply chain. Similar contributions are made through incremental improvements, discipline benefits, and efficiency gains within the organisation. From process improvements and digital enablement to structural changes our stakeholders are the beneficiaries and the drivers of our continuous push for operational excellence.
Engaging our Key Stakeholders
Customers
Engagement Mechanism and Frequency
- Regular customer satisfaction surveys
- Regularly and direct engagement through Social Media, website, and mobile/web applications
- Regular communication through newsletters, media releases, and magazines
- Direct engagement through branches and dealers (on need basis)
- Direct engagement with our officers when/where necessary
- Continuous 24/7 support through contact centre
Priorities
- Adaptation to needs of Retail, SME, and Enterprise customers
- Availability of competent staff, engagement teams, tools, services
- Convenience and overall customer experience
- Innovative and efficient solutions
Our Response
- Regular product and corporate updates in line with market needs
Employees
Engagement Mechanism and Frequency
- Continuous engagement through meetings, emails, social media groups, events, training etc,
- Inclusive management process
- Health and Safety Programmes as required
- Annual performance evaluation process and one-on-one meetings
Priorities
- Positive and supportive work environment, including for a healthy work-life balance
- Bridging of skill gaps identified in assessments, and career development opportunity
- Workplace and industrial harmony, and organisational growth
- Fair compensation, recognition, and rewards
- Managing work during national challenges
Our Response
- Implementation of flexible and optimised working arrangements
- Strategies focused on enhancing job satisfaction and retaining employees
- Continuous internal and external training
- Conducive environment for trade union participation
- Continuous update of company policies
- Diverse services for employee well-being, including medical reimbursements, eChannelling services, Agrahara insurance, medical centre at the HQ premises, and the Suwatha health screening programme
- Fair and transparent performance assessment, including self-evaluations, peer reviews, supervisor feedback, and incentives to reward outstanding performance
Investors
Engagement Mechanism and Frequency
- Quarterly results
- Annual Reports/AGMs
- CSE disclosures (as needed)
- Regular media releases
- Annual rating reviews
Priorities
- Sustained earnings growth
- Dividend declarations
- Compliance with regulations
- Transparency in communication
- Organisational stability
Our Response
- Regular, accurate, and transparent financial reporting
- Timely dividend payments and sustained share price growth
- Publication of results and price-sensitive information via multiple channels
- Financial stewardship to maintain a strong balance sheet and liquidity position
Business Partners
Engagement Mechanism and Frequency
- Quarterly dealer and vendor satisfaction surveys
- Annual supplier assessment surveys
- Regular communication of requirements, including through direct meetings
- Publication of e-tenders and e-auctions
- Dealer and vendor awareness sessions
- Vendor and supplier forums
Priorities
- Timely payment of dues
- Fair business practices including communication and awareness raising
- Eligibility to participate in tenders
- Support to enhance performance
- Addressing economic challenges and provision of growth opportunities
- Addressing issues and concerns
Our Response
- Ensuring prompt payments
- Enforcing fair procurement practices through Tender Committees and Board oversight
- Evaluating supplier suitability for registration
- Rating and sharing supplier performance, offering improvement opportunities
- Facilitating direct procurement from principal vendors
- Gathering feedback from dealers and taking steps to enhance communication
- Conducting vendor awareness sessions, reviews, and post-evaluation discussions
- Implementing reward programmes to motivate better performance
- Hosting sessions to improve vendor understanding and collaboration
- Increasing communication to resolve concerns effectively
Government and Regulators
Engagement Mechanism and Frequency
- Regular official meetings
- Annual report
- Presentations as required
Priorities
- Sustained earnings growth
- Dividend declarations
- Compliance with regulations
- Transparency in communication
- Organisational stability
Our Response
- Advocating changes to regulatory requirements in response to market and customer developments
- Strengthening compliance procedures, including timely remittance of taxes and levies
- Investing in national telecommunications infrastructure
- Serving as a key partner in-government initiatives of national importance
- Contributing to developing the country’s technology sector and addressing regulatory issues pertaining to same
- Connecting Sri Lanka to global opportunities maintaining relationship with regulatory authorities
- Collaboration with ministries and other government bodies to prioritise national digitalisation
Community
Engagement Mechanism and Frequency
- Engagement through network of branches, Social media, and our website, www.sltmobitel.lk
- Direct engagement through events
Priorities
- Responsible business practices
- Engagement to uplift communities
- Development of ICT skills among Sri Lankan youth
- Stimulation of entrepreneurial and innovation interest in youth
- Upliftment of Sri Lanka’s educational landscape
Our Response
- Providing for communication and digital needs of different customer/community segments
- Ensuring affordability of services and recognition of special needs groups
- Enhancing island-wide presence and coverage, while investing in capacity to cater to localised requirements
- Raising awareness about accessibility and utilisation of products and services to customers and the wider community
- Conducting, supporting, and sponsoring events with a focus on innovation and technology adoption
- Conducting programmes to enhance academic and other forms of development for youth